Pantone’s 2022 ‘colour of the year’ is the beautiful ‘Very Peri’ – if you’re a fan of purple you’ll be in your element!

This is how Pantone (the world colour institute and authority on colour) describe their beloved Very Peri. Firstly, they explain the effect Very Peri will have on us personally and then go onto express the impact it will have globally and on the current changes.

Very Peri encompasses the qualities of the blues, yet at the same time owns a violet-red undertone. Very Peri, or, very periwinkle blue/violet is a cool hue with a medium value (the lightness or darkness of a colour) No doubt we’ll see different values of Very Peri in the stores – light will look great on light coloured people and deep versions for deep coloured people.

‘’Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Very Peri places the future ahead in a new light.

We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa’’.

Tips For Wearing Very Peri

Very Peri suits a person with cool colouring but no doubt we’ll see warm (more of a red undertone) versions emerge as the year unfolds. I’ve met many lovers of purple in my time so lucky for them we should see lots of periwinkle in the stores. 

And for all the creatives out there be inspired as it’s meant to encourage courageous creativity and expressive imagination.

As Very Peri is a colour and not a neutral it will easily work with any cool neutral – white, gray, black, rose brown and navy.

Just add a bag or scarf to your wardrobe for a small splash of VeryPeri

Have fun wearing it with other colours but make sure the softness or brightness (chroma) matches the version of your Very Peri. 

Make a statement and step out in a complimentary colour scheme of Very Peri and yellow.

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